Friday 22 October 2010

The Bed Head is Back!

For the last 2 weeks Fashion Audit has been scouring the London Streets for iconic short and long haired styles, to no avail! Having researched what's in, what's not and what's definitely hot, Fashion Audit concludes that "bed head" hair is scorching hot and poker straight is so not. What does bed head hair look like? What are the key steps in achieving this look in the salon and at home? and who is currently wearing this look well?


The ultimate barometer of style has to be Kate Moss; she morphs from rock chic and bed head by day to a sophisticated slightly more coiffured look by night, effortlessly and of course for Kate, black is always the new black!  By the way, the James Brown salon off Wimpole Street in London will easily do the Kate look, mainly because Kate visits that salon as she and James Brown are childhood friends. Jessica Alba also does the bed head look well and with her amazing facial features and skin, has the ability to carry long and short haired bed head incredibly well.






Here we see Kate with the perfect long haired bed head look: soft, frizz free but tousled, almost wind swept and not precise.


These show a maturer Kate Moss with the shorter version of the bed head:








Jessica Alba here works the bed head well with a layered shorter style: tousled, messy and totally sexy!




Megan Fox does a more curly version of the bed head, with long luscious locks here:






So how would you achieve soft but tousled locks and maintain this look at home? I have many years of hair abuse: perming in the 80s, straightening in the 90s, and highlighting and glossing of late. To reverse all this damage, 2 years ago I discovered the Brazilian Blow Dry, also known as the Keratin Treatment. This is to hair, what antioxidants are to the skin: a return to the childhood state of your hair and prevention of frizz, static and the cardboard like effect you get from chemical abuse. If your hair is fairly porous, you will only need this treatment done every 6 months and not every 2-4 as suggested by the marketing. Thereafter, you can seemlessly achieve bed head hair by washing and leaving your hair to dry naturally (maintaining your hair's natural waves) and for more waves and curls, I either tie hair up in a loose bun once washed and when still slightly wet or use heated rollers after washing and when almost dry.


A product for the future, which I am in a desperate search for, is a Keratin Treatment with the ability to leave your hair curlier/wavier than its natural state: for more information, watch this space!


NB. Photos above have been extracted from the internet and can be withdrawn if offensive or requires permission.

2 comments:

  1. I would love to know more about this keratin treatment.

    I am having a haircut and highlights at the beginning of December. I am going for a long bob and I want exactly the bed-hair effect.

    Love x

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  2. Hey S,

    It is a treatment rather than a chemical process that changes the structure of your hair to soft, smooth and silky and in doing so may straighten the hair but it is NOT a straightening technique. For me that means no frizz but the ability to keep my natural waves which help to achieve a bed head look.

    Right now there are many amazingly cheap offers - check out Groupon for the latest ones. I bought one from Groupon which gave me 3/4 off the price!

    Good luck and let me know if you need any more info.

    T xx

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